Auto industry analysts say the cockpit user experience is more important than horsepower in the EV era, and transparent display technology can be key while also enhancing vehicle safety.

Autonomous driving tech took a backseat this year at CES 2024, with cockpit user experience seen as a key differentiator among brands, especially in the EV era. One automotive industry executive even claimed “the user experience (UX) is the new horsepower” – the point is, that safety and practicality are critical considerations for competing in the next decade.

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