Automotive
Holographic Film Key Element in New Automotive Head-up Display
26 September 2024
At the recent SID Vehicle Display and Interface Conference, Ford Motor Company gave a presentation that described how they are testing a holographic film laminated into a windshield for use as a Head-up Display (HUD). The holographic film, called HoloFlekt®, is manufactured by Ceres Holographics, with the windshield lamination done in cooperation with Eastman and Carlex.
In the presentation, Ford described how they are testing the HUD performance along with necessary automotive safety related impact testing and durability requirements. This work is now complete so detailed discussions on integrating the HUD into vehicles can now begin.